The 1% Windfall: How Successful Companies Use Price to Profit and Grow
Type
Book
Authors
ISBN 10
0061684325
Category
Pricing
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Publication Year
2010
Publisher
Volume
1
Pages
256
Tags
Description
“This breakthrough ‘how to’ book offers a practical and comprehensive framework that shows companies how to use price to drive profits from diverse customer segments in offensive and defensive (recession, inflation, and new competitor) situations.” — Richard Spaulding, Member of the Board of Directors, Scholastic Corporation
Rafi Mohammed, author of The Art of Pricing, shows businesses how to reap financial windfalls and sustain growth using the underexploited and often overlooked strategy of setting prices.
Rafi Mohammed, author of The Art of Pricing, shows businesses how to reap financial windfalls and sustain growth using the underexploited and often overlooked strategy of setting prices.
Number of Copies
1
