Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
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Type
Book
Authors
Scott M. Davis ( . )
Michael Dunn ( . )
ISBN 10
0787962554
Category
Marketing & Sales 1
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Publication Year
2002
Publisher
Volume
1
Pages
320
Tags
Description
In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 316 | 1 | Yes |