Managing Channels of Distribution: The Marketing Executive's Complete Guide
Type
E-Book
Authors
Category
Marketing & Sales 1
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Publication Year
1998
Publisher
Volume
1
Pages
288
Tags
Description
This resource explains how to create and manage different channels, how to employ the corect use of "channel power", and how to evaluate performance. Each chapter includes case studies which reinforce the practicality of the information, and the steps are given for forming your own channel design.
Number of Copies
1
