Marketing Management
Type
Book
Authors
ISBN 10
8120327993
Category
Marketing & Sales 1
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Publication Year
2006
Publisher
Volume
1
Pages
816
Tags
Description
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
Number of Copies
1
