Killer Customers: Tell the Good from the Bad--and Dominate Your Competitors
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Type
Book
Authors
Larry Selden ( . )
ISBN 10
1591840422
Category
Marketing & Sales 4
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Publication Year
2004
Publisher
Volume
1
Pages
272
Tags
Description
One of the oldest myths in business is that every customer is a valuable customer. Even now, many businesses don’t realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money. Often the top 20 percent of customers generate almost all of a company’s profit, while the bottom 20 percent are actually destroying value.
The cutting-edge companies featured in Killer Customers, in industries ranging from retail to manufacturing to financial services, are taking a fundamentally new look at how they treat their best and worst customers. More importantly, they are re-conceiving their companies as portfolios of customers.
For corporate leaders, business managers, or small business owners, Killer Customers offers a breakthrough plan to delight their best customers and drive consistently superior results.
The cutting-edge companies featured in Killer Customers, in industries ranging from retail to manufacturing to financial services, are taking a fundamentally new look at how they treat their best and worst customers. More importantly, they are re-conceiving their companies as portfolios of customers.
For corporate leaders, business managers, or small business owners, Killer Customers offers a breakthrough plan to delight their best customers and drive consistently superior results.
Number of Copies
1
Library | Accession No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 289 | 1 | Yes |