One Billion Customers: Lessons from the Front Lines of Doing Business in China
Type
Book
Authors
ISBN 10
1857883586
Category
Marketing & Sales 3
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Publication Year
2005
Publisher
Volume
1
Pages
336
Tags
Description
Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is never quite what it seems. One Billion Customers offers compelling narratives of personalities, business deals, and lessons learned, creating a coherent pictures of China's emergence as a global economic power with a dog-eat-dog business climate that has turned bureaucrats into billionaires and left many foreign business executives with their pockets turned inside out
Number of Copies
1
